In 2012 Magic of Persia, in partnership with the British Museum, launched An Introduction on Different Perspectives on Modern and Contemporary Iranian Art, a series of public programs sponsored by the charity.  With two events held each year, this program focuses on the increased interest in Iranian art and features Iranian artists, curators, and critics.  These talks explore the oeuvre of significant Iranian artistic figures and assess the legacy and importance of these artists' works within the context of modern and contemporary Iranian art production and beyond.  Each panel discussion includes leading figures in the Modern and Contemporary Art industry.